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Privacy Policy

Last updated: 9 March 2026

Introduction

Gold Standard Phantoms Ltd is committed to respecting and protecting our customers' privacy. This policy applies where we are acting as a data controller with respect to your personal data, in other words, where we determine the purposes and means of the processing of such personal data. It captures personal data entered across all channels: through our website or via our Team.

With your contact information we incorporate marketing that includes newsletters as well as general updates to Gold Standard Phantoms and our practises. Once receiving the newsletter email you can select your preference to unsubscribe if you wish to do so.

How We Use Your Personal Data

We may process your personal data for the following purposes and categories:

Order Data

Processing and delivering your orders, including shipping information and order history.

Transaction and Financial Data

Processing payments, maintaining transaction records, and preventing fraud.

Communication Data

Customer service and support, responding to enquiries, and general correspondence.

Digital Marketing Data

Marketing communications including newsletters and product updates (with your consent).

Usage Data

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve our services and user experience. GA4 collects anonymised data including pages visited, time spent on pages, and how you arrived at our website.

Google Analytics uses cookies to distinguish unique users and track sessions. The cookies used are:

  • _ga — used to distinguish unique users (expires after 2 years)
  • _ga_* — used to maintain session state (expires after 2 years)

These cookies are only set if you accept analytics cookies via our cookie consent banner. You can withdraw your consent at any time by clearing your browser cookies and declining on your next visit. For more information on how Google processes data, see Google's Privacy Policy.

Hiring Process Data

Processing job applications and recruitment activities.

Providing Your Personal Data to Others

We do not sell your personal data to third parties. We may disclose your personal data to the following categories of recipients:

  • Group companies for internal administration purposes
  • Insurers and professional advisers
  • Companies approved by you for specific services
  • Delivery and logistics service providers
  • Financial service providers for payment processing
  • Law enforcement agencies when legally required

International Data Transfers

Your personal data may be processed by staff outside the European Economic Area (EEA), particularly in the USA and Australia. We take reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy and applicable data protection laws.

Data Retention

We retain your personal data in accordance with the following principles:

  • Registered but non-purchasing users: Retained for 2 years if opted into marketing, 90 days if not opted in
  • Active customers: Retained while providing service and for a reasonable period thereafter
  • Transaction data: Personal data anonymised 7 years after last transaction

Data Protection

We implement appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage.

Your Rights

Under data protection law, you have the following rights:

Right to access: You can request confirmation of whether we process your personal data and access to that data
Right to rectification: You can request correction of inaccurate personal data
Right to erasure: You can request deletion of your personal data in certain circumstances
Right to restrict processing: You can request restriction of processing in certain circumstances
Right to object: You can object to processing based on legitimate interests or for direct marketing
Right to data portability: You can request transfer of your data to another organisation or to you
Right to withdraw consent: You can withdraw consent for processing at any time
Right to complain: You can lodge a complaint with your local supervisory authority

Contact Us

If you have any questions about this privacy policy or wish to exercise your data protection rights, please contact us:

Gold Standard Phantoms Ltd
Unit H13 Sheaf Bank Business Park
20 Prospect Road
Sheffield, South Yorkshire
S2 3EN, United Kingdom

Email: info@goldstandardphantoms.com

Updates to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

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