Board of Directors

Xavier Golay

Xavier is a Professor of MRI Physics at UCL. He is the current CEO of GSP, and contributes over 20 years’ experience of R&D in the field of MRI, from new imaging techniques to the development of contrast agents.

Xavier is originally from Switzerland, where he studies at both the Lausanne and Zurich Institute of Technologies. He started working on Arterial Spin Labelling during his PhD in the Mid ‘90s and eventually became one of the world’s most renowned MRI specialists in this field. In addition to his academic career, Xavier spent two years working for Philips Healthcare in Singapore, followed by two years as a consultant to a CRO working with pharmaceutical industries in the same country. Since 2016, Xavier is Vice Dean for Innovation & Enterprise of the Faculty of Brain Sciences and, as such, is in charge of facilitating technology transfer within the faculty, by means of IP licensing, consulting activities or establishment of spinout companies.

In the last four years, Xavier co-founded both Imgenious and Gold Standard Phantoms together with Aaron and Tom. Xavier’s role is to oversee the whole operation at GSP and in particular to help providing the support and network necessary to such a small enterprise. He has been leading on most legal and financial aspects of the business and was key to ensure GSP’s first round of Private Equity funding. In addition, he provides guidance to the whole team.

In his free time, Xavier is an avid ballroom dancer, from Argentine tango to rock’n’roll.

Serge Santos
Serge Santos

Serge is originally from Switzerland and holds PhD in theoretical physics from the Swiss Federal Institute of Technology of Zurich in Switzerland (ETHZ) and a Masters in Finance obtained with distinction from the London Business School (LBS).

He started working as a strategy consultant for The Boston Consulting Group where he worked five years in its Zurich and Chicago offices. He has 12 years of experience in financial services, of which 7 years as portfolio manager at Värde Partners, a large special opportunity hedge fund. Serge was also an investment banker at Lehman Brothers where he was part of the European leveraged finance group for two years and the M&A financial institution group (FIG) for another two years.

In 2013, Serge founded a financial intermediary company that raised more than €700 million for a German commercial property manager. He is co-owner and co-manager of a company specialised in the installation of industrial equipment based in Surrey. He has been on the board of Gold Standard Phantoms since 2016.

In his free time, Serge is an avid cross-fitter, krav maga practitioner and salsa dancer.

Frédéric Schenk
Frédéric Schenk

Fred is a native of Switzerland and holds an MSc in Civil and Environmental Engineering from the Swiss Federal Institute of Technology in Lausanne (EPFL), an MEng in Water Resources Management from Cornell University and an MBA from HEC Lausanne.

After spending a few years in the family business as an engineering project manager, he joined the SGS Group in 2004.

He has held global roles in planning & development for a division with a turnover in excess of GBP 300 mio, financial & business control overseeing turnover in excess of GBP 600 mio and strategic transformation across business lines and geographies. In Canada, he led the turnaround of a division for two years and then worked in China and Hong-Kong to deploy regional PMOs and implement digitisation strategies. He currently holds a role as global head of a strategic business unit providing quality management services to supply chains in all industrial sectors.

In addition to having taken over the ownership of the family business in 2006, he is a partner in two hi-tech firms centred on geodata acquisition and management (Helimap System SA founded in 2008 & Easy2map SA founded in 2012, both in Switzerland)

To Gold Standard Phantoms, he brings 14 years of leadership experience in a global environment, operations and sales management savvy, as well as a deep understanding of all things testing, certification and compliance.

In his free time, he likes to sail, run and, snow conditions allowing, do ski-alpinism in the Alps.

Riccardo Pavoncelli
Riccardo Pavoncelli

Riccardo Pavoncelli formed Augmenta Capital together with Walid Chammah in 2016 after working for his own strategic advisory boutique, Black Rhino Capital where he completed several transactions with corporate and private equity clients.

From 2005 to 2010 he joined Lazard as Managing Director to focus on European cross-border transactions. In 2007 he was appointed Chief Executive Officer of Lazard Italy where he worked until March 2010. 

Before joining Lazard, he worked for 17 years with Morgan Stanley International in a number of management roles. He started in the Investment Banking Division with responsibilities for the Debt Capital Markets efforts in Southern Europe. In 1995 he was appointed Head of European Debt Capital Markets and elected member of the European Investment Banking Operating Committee. In 1998 he was asked to build the European Media franchise and in 2001 he became co-head of the TMT European group. From 2002 until 2005 Riccardo led Morgan Stanley Investment Banking effort in Italy where he combined his management role with the coverage of senior relationships.

During his time a Morgan Stanley he was involved in the origination and structuring of transactions with Governments, Supranationals, financial institutions and corporate clients.

From 1984 to 1988 he worked as First Interstate Capital markets on the derivative desk.

From 1981 to 1984 he worked at Barclay Bank International in the Corporate lending department in London, New York and Milan.